In 2024, the real estate industry will continue to progress, sustained by the influence of social networking platforms. As more people look for digital spaces to do their real estate business, real estate professionals need to use the top platforms to build their social networks.
Consequently, picking a platform is hard because there are so many to choose from.
However, with the guidance of this article, you can familiarize yourself with the selection of the best platforms. The current article details the top 13 platforms for your real estate social network in 2024, including giants and emerging leaders.
Here, real estate agents who intend to work with buyers and sellers, as well as property developers who require a powerful social network to access investors, can leverage this information to establish an online presence.
Furthermore, the information presented in this article equips readers to choose the best platforms, which will help them succeed in the digital environment.
Art of Building a Real Estate Social Network
In the reality of a high-paced digital environment with a great number of competitors, a social network remains the engine of success in the real estate industry.
Being able to establish a closer connection with potential clients, professionals in the industry, and investors, a social network increases the scope of opportunities and helps you master the art of surpassing your rivals.
Networking helps you reach a larger number of customers and demonstrate your skills and awareness, making you a credible professional in the eyes of your colleagues in the industry.
You can use your network to stay in tune with the most recent industry trends, learn about any market fluctuations, and explore new leads.
Additionally, the majority of social networking platforms are hubs for collaboration, knowledge sharing, and learning from others.
Whether you are a seasoned professional or just starting out, having a well-established network can give you a competitive advantage and set you apart from the competition.
This post will tell you more about the top 13 platforms for building and expanding your real estate social network in 2024, each with its own unique functionalities and advantages.
Professionals use LinkedIn as a primary platform for networking. With more than 700 million users, it enables you to connect with real estate leaders, potential clients, and investors, as well as provide valuable networking opportunities.
On this platform, you can use advanced search filters to find any individuals by characteristics as detailed as their job title, location, or industry. Combining these filters allows you to specify any target audience.
LinkedIn users can also join groups, which are communities following a common topic of interest. Typically, these groups are related to a specific industry, so industry-related groups are a place to be for real estate professionals. You can engage with the regular content of the group or post your own.
To benefit from LinkedIn, update your profile to ensure it reflects your best features and experience. Keep posting regularly to keep your followers engaged. These posts may offer value-added content like articles, updates about the industry, or reports of cases where you have succeeded.
Don’t forget to like, comment on, or share the posts that others have made to promote interactions and expand your network.
Facebook Groups
It is no secret that Facebook has billions of users all over the world. It is a platform primarily created for individuals to keep in touch with their friends and family or update people on the latest events in their lives.
However, one cannot deny that there are some excellent opportunities for real estate professionals to find new connections and networks. Facebook groups are a prime social feature that allows individuals to join communities based on shared interests.
It may include real estate agents, investors, and other people related to the industry. By joining and participating in these groups, one may find like-minded professionals who want to share their experience with others.
Furthermore, Facebook groups may serve as an opportunity to ask questions, seek advice, or learn from more experienced professionals. The trick is to remain active in the group by posting interesting articles, photos, or asking questions if you need information.
Nevertheless, people should be wary of remaining respectful of the community they joined and not post spammy or promotional content. Such an approach will only deter potential connections with your future clients or partners.
Since the real estate industry is very visual, Instagram could be the perfect platform for you to showcase your work and attract buyers. The current number of Instagram active users exceeds 1 billion.
Its mechanism of action is primarily based on photos and videos, which allow you to share pictures of the locations you are selling.
Instagram may become one of the most beneficial social networks for a real estate agent, and the chance to network and meet new people increases when specific posts are created and shared with others. Instagram is unique as a photo-sharing platform.
Therefore, a real estate agent should concentrate on posting photos of their houses for sale. Whether it is a photo with a clear description of the place, a photo showing the facilities available, a photo of the best room, or a photo inside of the grounds, Instagram followers should appreciate the quality and originality of the pictures presented to them.
There are several useful functions that may facilitate networking, such as videos, stories, reels, and shareable carousel posts.
The most important advice to follow is to be honest with the customers, tell them the price, and answer all the questions that might arise in the comment section.
It is also recommended to follow and like the posts of other real estate agents and home decorators, which are also recommendations for following for the people you follow.
Posts should be tagged with supportive trending hashtags to reach new customers and carry out consistent photo and video reports to increase the interest of guests.
YouTube
Among other platforms useful for networking, YouTube may also help to persuade more people with the help of powerful real estate video marketing.
Using appropriate keywords for posts, pushing subscribers to share the links to the videos, and applying efforts to create valuable and interesting content may become successful means to build the network and make contact with new people.
Both platforms can be effectively used after proper education, which will help to meet challenges and solve problems quickly.
Don’t forget to promote your channel on other social media and websites to increase the number of your viewers. As social networks have a large audience, using a proper strategy, you can attract many other users who might be interested in real estate and become your subscribers.
Thus, YouTube can be used to create one’s own real estate social network and become an acknowledged and respected expert by implementing the right approach.
BiggerPockets
BiggerPockets is a social network for real estate investors and related industry spheres that currently has over 2 million users. The site can be used for connecting with other professionals, exchanging information, attracting clients, and finding business partners.
One of the most useful built-in options is a forum where users can pose questions, share their experiences, and ask for pieces of advice. To use this site effectively, it is recommended to fill in your profile with detailed information about your professional interests and expertise.
In addition, you might join interest-based groups and actively participate in the discussions, which will enable you to catch other users’ attention, and perhaps go to an offline event that BiggerPockets is hosting.
In addition to exchanging information in the forum, the site also features the Marketplace, where you can sell your property, find your perfect match, or look for offers posted by other users.
Pinterest is a conducive platform for real estate professionals who are aiming to showcase listings and home decorating ideas. Agents can form boards that feature dream homes, remodeling concepts, and neighborhood highlights, which will catch the eye of shoppers and bring them to the real estate site or listing.
Zillow
Being a famous site for posting property advertisements, Zillow offers powerful tools to help real estate experts attract home buyers and sellers, called Zillow Premier Agent.
With millions of unique visitors per month, Zillow can provide you with a broad target audience for your sales or advertising offers.
Zillow’s lead management feature is specifically designed to ensure that you receive and respond to inquiries from buyers and sellers. One of the core elements of the Premier Agent program is the marketing opportunities it provides, including the ability to be featured on listings and advertise your brand more.
To be successful on Zillow, make sure you have a complete profile, including professional photos and a descriptive biography. Regularly update your listings and ensure that high-quality pictures are attached to each one.
Always respond promptly and provide excellent customer service to potential clients to give a good impression and build trusting relationships. You may consider utilizing Zillow’s marketing services to further increase your visibility.
X (foremly Twitter)
X is the ideal platform for real-time news and updates, and in the real estate industry, timing is of the essence. X is a valuable tool for staying aware of the latest trends and changes in the real estate field.
Remember, however, that making connections and building a network of real estate professionals is just as important. To do that, you must start following the right people: industry leaders, real estate publications, and local agents.
By liking, retweeting, and commenting on their tweets, you will be able to establish relationships and potentially gain recognition in the eyes of the accounts you follow.
Use hashtags to increase the visibility of the tweets, including those relevant to local markets and industry events. Share valuable insights and opinion pieces and, in general, tweet as much as is appropriate considering the fast-paced X user experience. Participate in X chats that use industry hashtags.
It is important to remember to stay true to your audience and consider the professional tone of communicating with your users.
In the case of X, it is necessary to avoid controversial topics and concentrate on issues of interest to users. Participation in the real estate X community will allow you to stay in the know and establish connections with other members.
TikTok
TikTok has become a phenomenon with its short-form video content and addictive user experience. Although the platform is mainly used for entertainment purposes, real estate professionals can benefit from its use by showing their creativity and attracting a younger audience.
Generating content that will be shared on TikTok will allow you to build an online profile and promote networking in the real estate industry. To engage in networking using TikTok, one needs to produce content that is entertaining, informative, and visually appealing.
Consider making short videos with real estate tips for the first-time buyer, showcasing unusual properties, or showing the behind-the-scenes work you do. Use engaging and funny captions and stickers, as well as music, to captivate your audience and encourage shares and comments.
Local influencers can also help you expand your follower base and network more effectively. Consider collaborating with other real estate professionals to increase your exposure to their audiences.
One may also participate in trending challenges and use popular hashtags to increase visibility. Make sure to respond to comments and answer users’ questions, as this will allow you to build meaningful connections with your audience.
Since most TikTok users are under twenty-five, make sure your content resonates with them. By using TikTok for creative purposes and attracting the attention of potential new clients, you will diversify your networks and show yourself as a real estate professional with whom the younger generation can feel comfortable.
Snapchat
Even though this platform may not always allow you to record your message, it can be a fun way to show off properties. On Snapchat, you can use stories to post behind-the-scenes pictures and videos, as a sneak peek to show the properties you are selling, and show the whole real estate from a birds-eye view.
This will make you much more likely to peak a buyer’s interest and increase your chances of receiving an offer in one’s inbox. You can also use the Snapchat API to automatically deliver content to elders.
Clubhouse
The newest social media network that lets you showcase your real estate is Clubhouse. This is an application that lets you join clubs in various niches and attend real-time audio conversations.
You can search for rooms that involve real estate investing, ones that show the latest housing market trends, or even those discussing real estate market products in your location. This is a great way to reach out to other real estate agents and share your knowledge with a new audience.
Threads
Threads is an Instagram messaging app that can help real estate owners stay in contact with their clients.
You can create group chats for every listing and every client, and the crafting of such announcements will come in handy. Thus, you will be available to everyone at once, and each group chat can be useful in its own way.
NextDoor
This is a neighborhood-based social networking platform where you can reach out to both property owners and renters, as well as local entrepreneurs of all sizes. This is the perfect social media network to reach your target audience and share property listings.
You can also use NextDoor to give great advice and, if you have no time for that, join the conversations that take place in your local neighborhoods and city. Not only can it improve the quality of life, but it will also make you an essential city advisor.
Conclusion
Mastering real estate social networks is the key to not only upping your real estate game but also setting yourself apart in our oversaturated digital reality. The competitive nature of today’s property market implies that you actually make a point to use these platforms more strategically.
This process should start with deciding which real estate social networks you’re going to leverage the most, whether it’s Facebook, Instagram, YouTube, LinkedIn, X, Pinterest, Snapchat, Clubhouse, NextDoor, Zillow, BiggerPockets, TikTok, or Threads.
Use whatever platform you have to expand your digital presence and reach your target audience to grow your business and elevate your real estate game.
Whether you’re showing off the properties you’re selling, sharing different market insights, or building connections in your sector, there are numerous ways to shine and master these social networks to take full advantage of them.
